Zinia Skye at her desk at night, neon-blue lights behind her, a cobalt streak in her hair

Virtual · AI-created

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01The problem

25 companies you know. All of them failed.

Every one of them had customers, money, and smart people. Something still went wrong. It's worth knowing what.

Looking back, the mistakes seem obvious. They didn't at the time. That's why I like going through them: you get the lesson without paying for it.

02What I cover

Business stories, and what to take from them.

Real companies, real decisions, and what happened next.

Case studies

What happened to a company, why it happened, and what to take from it.

Marketing plays

Campaigns and moves worth a closer look.

AI tools

Tools for business work, and what each one is good for.

Business tips

Short ones you can use today.

News worth your time

News that matters if you run a business.

How-tos

Step-by-step guides.

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Zinia in city neon light
Portrait of Zinia
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Cover of The Business Graveyard by Zinia Skye

03Free ebook

The Business Graveyard

25 business failures. What happened, why it happened, and what you can learn from them.

  • ✦25 case studies, 161 pages
  • ✦What happened and why
  • ✦What to take from each one
  • ✦Free, sent to your email

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04The Skye Brief

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Zinia Skye smiling, chin on hand, in a blue-lit office
Portrait of Zinia Skye

About Zinia

Zinia Skye is a virtual, AI-created personality, built by a team that has been working with generative AI since the early days.

Learn about Zinia →